GLAMi nomination: National Baseball Hall of Fame and Satisfi Labs Launch AI Virtual Assistant

nominated by: Kaitlyn McAndrew, Satsfi Labs, USA
institution: Baseball Hall of Fame
category: Museum-Wide Guide or Program

The National Baseball Hall of Fame is the first museum Satisfi Labs has launched a platform with and it marks their foray into the industry. In addition to helping visitors find the answers they need quickly and efficiently, Satisfi Labs aims to reduce the staff efforts and financial resources needed to service guest needs while providing the Hall of Fame with valuable information about their guests’ genuine intent and expectations through a stronger marketing tool.

The automated, 24-hour virtual assistant immediately answers guest and member questions about the facility, exhibits, policies, hours of operations, ticket prices, member benefits, history, nearby hotels, local transportation and general experience. It can be found on the “Visit Us” page of the Baseball Hall of Fame’s Website. It can also provide information about VIP experiences, tours, special events for kids (like the Museum Overnight), and the Hall of Fame Weekend.