GLAMi nomination: PAMM AR

nominated by: Brendan Ciecko, Cuseum, USA
institution: Pérez Art Museum Miami
category: Groundbreaking
http://www.pamm.org/ar

In December 2017, Pérez Art Museum Miami launched the first fully augmented reality-powered art exhibition. The exhibition was also the first public use of Apple’s new ARKit technology in the museum sector, as well as potentially the first “agile” museum exhibition where feedback on initial works of art was used to influence future works that were introduced throughout the duration of the exhibition.

Felice Grodin: Invasive Species is a virtually interactive, digital exhibition of commissioned works by Miami-based artist Felice Grodin. The series employs the immersive technology of augmented reality (AR), and is accessible to visitors using iOS devices in PAMM’s outdoor areas and in the Padma and Raj Vattikuti Learning Theater on the museum’s first floor. This AR project is made possible thanks to a generous grant from the John S. and James L. Knight Foundation.

Influenced by geophilosophy—a field of thought shaped by Gilles Deleuze and Félix Guattari that analyzes the relationship between physical and mental territories—Grodin draws on her training as an architect to explore the mutable within landscape, architecture, and her urban surroundings. Felice Grodin: Invasive Species interacts with PAMM’s architecture, evolving and transforming the museum’s environment for the duration of the exhibition.

The show launches with two AR site-specific works—Mezzbug and Terrafish (both 2017)—that engage with and virtually enhance the museum’s building. In Terrafish, Grodin overlaps PAMM’s hanging gardens on the waterfront terrace with the translucent body of a digital species she created, which is suggestive of non-native jellyfish found in South Florida waters. By drawing on the destructive impact of invasive species and creating a new digital environment, Grodin highlights the transformative and unstable state of our ecosystem, speculating about a not-so-distant future affected by climate change and overtaken by uncanny creatures.