Digital Engagement and Online Community-Building in Massive Open Online Courses

Lightning Talk
Kelly Cannon, Gather Learning, USA

This lightning talk is a case study of the Massive Open Online Course (MOOC) In the Studio: Postwar Abstract Painting, launched by The Museum of Modern Art on Coursera in March 2017. In the Studio: Postwar Abstract Painting introduces learners to the materials, techniques, and careers of seven artists through weekly demonstration videos, slideshows, and other resources. As MoMA’s first studio MOOC, it invites learners to use the artists’ works as points of departure for making and sharing their own artworks in the discussion forums.

This talk will focus on the course’s success in fostering sustained engagement in the discussion forums as well as through ongoing course activations onsite and online. It will also provide an overview of the production process, which included repurposing existing content; commissioning new video, audio, and text; and cross-departmental collaboration. This talk will offer a perspective on the value of MOOCs for expanding an online museum community, and equip audiences with an understanding of the production of a MOOC, from origins to ongoing activations.

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