Digital Engagement and Online Community-Building in Massive Open Online Courses

Lightning Talk
Kelly Cannon, The Museum of Modern Art, United States

This lightning talk is a case study of the Massive Open Online Course (MOOC) In the Studio: Postwar Abstract Painting, launched by The Museum of Modern Art on Coursera in March 2017. In the Studio: Postwar Abstract Painting introduces learners to the materials, techniques, and careers of seven artists through weekly demonstration videos, slideshows, and other resources. As MoMA’s first studio MOOC, it invites learners to use the artists’ works as points of departure for making and sharing their own artworks in the discussion forums.

This talk will focus on the course’s success in fostering sustained engagement in the discussion forums as well as through ongoing course activations onsite and online. It will also provide an overview of the production process, which included repurposing existing content; commissioning new video, audio, and text; and cross-departmental collaboration. This talk will offer a perspective on the value of MOOCs for expanding an online museum community, and equip audiences with an understanding of the production of a MOOC, from origins to ongoing activations.

Bibliography:
Bracy, Catherine. “Keynote Address.” The Human-Centered Museum, Museum Computer Network Conference, 2 November 2016, New Orleans, LA.

“Forums and Beyond: Creating an Engaging Online Learning Community.” Coursera Partners
Conference, 29 March 2017, University of Colorado Boulder.

Greenfield, David. “MOOCs, museums and schools: natural partners and processes for learning.” Museums and the Web 2013, 17-20 April 2013, Portland, OR.

Kelly, Linda. “Learning in 140 Characters: The Future of Museum Learning in a Digital Age.” In MWA2013: Museums and the Web Asia 2013, N. Proctor & R. Cherry (eds). Silver Spring, MD: Museums and the Web. Published December 4, 2013.
http://mwa2013.museumsandtheweb.com/paper/learning-in-140-characters-the-future-of-museum-learning-in-a-digital-age/.

Museum 2040, special issue of Museum magazine, November/December 2017.

"Why MOOCs matter: The consequence of massive open online courses for museums, universities, and their publics." MW2016: Museums and the Web 2016. Published February 1, 2016.
http://mw2016.museumsandtheweb.com/paper/why-moocs-matter-the-consequence-of-massive-open-online-courses-for-museums-universities-and-their-publics/.

Woon, Wendy. “Doing with, rather than doing for….” Digital @ MoMA, 6 November 2015, https://medium.com/digital-moma/doing-with-rather-than-doing-for-94df9c68cf80.