Same Show, Different Channels: Putting Voice Into Action Across Museums

Other
Christine Murray, Antenna International, USA, Nina Callaway, Antenna International, USA, Jenna Madison, MoMA, USA, Erin Fleming, SFMOMA, USA

You might think that two museums who collaborated on the same exhibition, focusing on the same artist and partnering with the same creative team would end up with nearly identical audio tours for their visitors. Yet even though SFMOMA and MoMA are both large modern art museums, their audio guides each have a unique and distinctive point of view. The ways stories are told significantly reflect the culture that tells them.

This professional forum will bring together the interpretive specialists from MoMA and SFMOMA and their creative partners from Antenna International to discuss the unique interpretive strategies each institution employed for two recent artist retrospectives: Bruce Conner: It’s All True (2016) and Robert Rauschenberg: Among Friends/Erasing the Rules (2017). The museums partnered to co-curate and present these exhibitions, but the audio interpretation was developed separately by each institution.

We’ll begin by discussing the differences in the individual tours, then tie those results back to how each institution defines their audiences and creative strategies. We will ask hard questions about curatorial input, interpretive assumptions, storytelling techniques, and strategies for visitor engagement. We’ll delve into the nitty gritty details about how the creative processes unfolded at each institution, and wrap up with a look at how audiences responded.

Bibliography:
Abel, J. (2015). Out on the Wire: The Storytelling Secrets of the New Masters of Radio. New York: Broadway Books.
Bedford, Leslie. “Storytelling: The Real Work of Museums.” Curator 44, no. 1 (January 2001): 27–34.

Choi, Amy, “How stories are told around the world.” Ideas,Ted.com, Published March 17, 2015. http://ideas.ted.com/how-stories-are-told-around-the-world/

Fisher, M., et al., The Art of Storytelling: Enriching Art Museum Exhibits and Education through Visitor Narratives, in J. Trant and D. Bearman (eds.). Museums and the Web 2008: Proceedings, Toronto: Archives & Museum Informatics. Published March 31, 2008. Consulted September 28, 2017. http://www.archimuse.com/mw2008/papers/fisher/fisher.html

Holt, R., (2012). Voices in (and around) the Museum: Introduction. Journal of Conservation and Museum Studies. 10(1), pp.19–22. DOI: http://doi.org/10.5334/jcms.1011206

Mannion, Shelley, Amalia Sabiescu and William Robinson. "An audio state of mind: Understanding behaviour around audio guides and visitor media." MW2015: Museums and the Web 2015. Published February 1, 2015. Consulted September 28, 2017. http://mw2015.museumsandtheweb.com/paper/an-audio-state-of-mind-understanding-behviour-around-audio-guides-and-visitor-media/

Mannion, Shelley, Amalia Sabiescu and William Robinson. "Innovate or stagnate: Disrupting the conventional audio guide." MW2016: Museums and the Web 2016. Published April 2, 2016. Consulted September 28, 2017. http://mw2016.museumsandtheweb.com/paper/innovate-or-stagnate-disrupting-the-conventional-audio-guide/

Nack, F., & A. Waern. (2012). “Mobile digital interactive storytelling—a winding path.” New Review of Hypermedia & Multimedia 18, 3–9.

Norris, L., & R. Tisdale. (2013). Creativity in museum practice. Walnut Creek, CA: Left Coast Press.

Pau, Stephanie, “Audio That Moves You: Experiments With Location-Aware Storytelling In The SFMOMA App” MW2017: Museums and the Web 2017. https://mw17.mwconf.org/paper/audio-that-moves-you-experiments-with-location-aware-storytelling-in-the-sfmoma-app/

Wong, Amelia. "The whole story, and then some: ‘digital storytelling’ in evolving museum practice." MW2015: Museums and the Web 2015. Published January 31, 2015. Consulted September 28, 2017. http://mw2015.museumsandtheweb.com/paper/the-whole-story-and-then-some-digital-storytelling-in-evolving-museum-practice/

Wyman, Bruce, Scott Smith, Daniel Meyers, and Michael Godfrey. “Digital Storytelling in Museums: Observations and Best Practices.” Curator: The Museum Journal 54, no. 4 (October 2011), 461-68.