Dana Allen-Greil, Monterey Bay Aquarium, USA
Published paper: Serving researchers in a self-service world
In a world in which a family historian can type her grandfather’s name into Ancestry.com to start building a family tree, and a journalist can Google to download public domain images, where do the collections searches, online tools, and APIs that museums and archives provide fit in?
This paper outlines strategies for better serving people who are looking for the knowledge and expertise within your collections and staff. At the National Archives and Records Administration of the United States, we undertook a significant user experience (UX) research project to better understand the online experiences of professional researchers, family historians, and history enthusiasts. Research methods included audits of existing user data (e.g., Google Analytics, survey data) as well as new user interviews, usability testing, a survey, and a landscape analysis. Key findings include the fact that researchers struggle to complete their tasks using existing online tools; people researching family history are particularly unsatisfied and in need of better support; and all audiences require just-in-time help and appropriate orientation to archival research. A major challenge highlighted by this research is how to meet user expectations for item-level records while providing access to digitized records at massive scale.
National Archives Strategic Plan (Draft): Make Access Happen
National Archives Digital Personas: Researcher, Geneaologist
Coburn, J. (2016) "I don’t know what I’m looking for: Better understanding public usage and behaviours with Tyne & Wear Archives & Museums online collections."
Whitelaw, M. (2015). “Generous Interfaces for Digital Cultural Collections.” Digital Humanities Quarterly 9(1).
Rowley, S. et al., (2010) Building an On-Line Research Community: The Reciprocal Research Network. http://www.archimuse.com/mw2010/papers/rowley/rowley.html
Mitroff, D., and K. Alcorn (2007), Do You Know Who Your Users Are? The Role Of Research In Redesigning sfmoma.org