Vicki Dobbs Beck, Lucasfilm, USA
Emerging technologies such as virtual and augmented reality offer powerful new ways to tell stories. By enabling us to BE in these worlds and CONNECT with characters, we can truly transport people to places and times in history as never before. When applied to location-based settings, the impact can be even more profound. There is an opportunity to invoke all of the senses – not only what we see and hear, but what we feel, touch and taste.
ILMxLAB has had the privilege of collaborating on two location-based experiences designed to take full advantage of the opportunities afforded by these new technologies. The first was the ground-breaking VR installation, Carne y Arena, that was the vision of Alejandro Iñárritu produced in association with Legendary Entertainment and Fondazione Prada. Carne y Arena was chosen as the first-ever VR Official Selection at the Cannes Film Festival (2017) and was awarded a special Oscar by the Academy of Motion Picture Arts and Sciences “in recognition of a visionary and powerful experience in storytelling”. Carne y Arena has been exhibited at the Fondazione Prada in Milan, the Los Angeles County Museum (LACMA), and in the Centro Cultural Universitario Tlatelolco in Mexico City. More recently, ILMxLAB collaborated with the VOID to develop and produce the hyper-reality experience: Star Wars: Secrets of the Empire. Insights from these and other projects highlight the fact that this is a transformational moment in the evolution of storytelling. We are in the earliest days of this immersive craft. In time, we will design in ‘all shades of reality’ allowing us to truly move from story-telling to story-living.
Join Vicki Dobbs Beck, Executive in Charge of ILMxLAB, Lucasfilm’s Immersive Entertainment division, as she shares ILMxLAB’s journey of discovery over the two and a half years since its launch and concludes with a look toward the future.