Changing approaches to presenting Collections online: the Netflix effect

Lightning Talk
Kate Huckle, Royal Academy of Arts, UK, Louise Cohen, Royal Academy of Arts, UK

In the face of ever-diminishing online attention spans, how can we engage new audiences who don’t necessarily even know what they’re looking for? How can we learn from our contemporaries outside of the museum-world and push the boundaries of how a ‘traditional’ organisation presents its Collection?

For institutions with less well-known Collections, without big name star works to draw attention, how do you find the overlap with the interests of new audiences outside of your loyal visitors? How do you break with internal expectations that would lead us to believe that the only valuable experience could be academic or learning?